Gelbvieh Website Offers Free Feeder Calf Exchange

The height of the feeder calf marketing season is fast approaching. During the late summer and early fall, the majority of feeder cattle are marketed across the country through video auctions, live auctions, direct country trade, or privately. As cow-calf producers look to garner top dollar for their cattle, the American Gelbvieh Association offers a free listing service through their website to promote loads or lots of feeder cattle.

As part of the American Gelbvieh Associations commercial marketing service, a free listing service is available to members and commercial producers who use Gelbvieh and Balancer® genetics. The feeder calf exchange allows producers to list information about their cattle as well as the details of how they plan to market them on the association’s website at Additionally, order buyers can view and sort the listing on the Feeder Calf Exchange on the website.

“The Feeder Calf Exchange is a free service to anyone who is looking to merchandize Gelbvieh influenced feeder cattle,” said Frank Padilla, director of breed promotion for the association. “When producers list their cattle on the exchange, they benefit by having more potential buyers for their cattle to ultimately market their loads.”

Producers can add their own listings by visiting They will need to complete a short registration process through the website to create a login and password. Once completed, individuals can add their own listing and can also go back and edit a listing.

Another option to add a listing is to have association representatives add the listing for the producer. Producers can contact Padilla with their information by calling 303-465-2333 or email at

“For computer savvy cattlemen, adding their own listing through the website is pretty simple. However, we are happy to work with producers to post their listing for them. Either way, once the listing has been posted, it will be immediately viewable on the Exchange.”

To post a listing, producers will be asked to provide the following information: farm or ranch name, contact name, city and state, a phone number, number of head, sale or base weight, breed type, delivery or sale date, any premium program qualifications, vaccination program, sex, and type of sale. Additional information such as a more complete description of the cattle or past performance information can be posted; as well producers can add photos of the cattle if available. Producers who intend to market their cattle through a specific video or auction market are encouraged to provide details on the sale (i.e. date, time, location, lot numbers) to allow for order buyers to bid on lots.

The association’s Exchange service also includes free Bull Listings and Female Listings for members and commercial producers with Gelbvieh influenced bulls or females for sale or who are looking to purchase bulls or females. Sales are directly between the buyer and the seller. For more information on the any of the Exchange listings, contact Padilla or visit

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