LINCOLN, NE – The American Gelbvieh Association (AGA) would like to welcome Malerie Strahm to its staff where she began her role as multimedia coordinator on July 5, 2019.

Strahm grew up and currently resides in Sabetha, Kansas. During her youth, she was actively involved in 4-H, which developed an interest in animal agriculture and the beef industry. Strahm graduated from Kansas State University in 2016 with a bachelor’s degree in agricultural communications and journalism, as well as a minor in agribusiness. She then began her professional career at KSi Conveyors, Inc., a leading manufacturer of conveyors and seed handling equipment, as the marketing coordinator.

“While I gained invaluable knowledge about the crop industry through my communications role with KSi Conveyors Inc. and an internship with Kansas Wheat before that, I am thrilled to pursue my true passion: the beef industry,” Strahm said. “I have always been passionate about the beef industry and am excited for the opportunity to promote the Gelbvieh and Balancer® breed through a variety of media platforms.”

In her role as multimedia coordinator, Strahm will manage and develop AGA social media strategies and contribute to AGA publications and the marketing team. Her skills in photography, film production, and design will be valuable assets brought to the AGA marketing team for the promotion of Gelbvieh and Balancer® genetics throughout the beef industry.

“Malerie’s talents and skill set are a well-suited addition to the AGA team to help us further the reach of the Gelbvieh and Balancer message and to provide additional member service,” says Megan Slater, AGA Interim Executive Director. “We are excited to have her on board.”

Strahm will work remotely from her home in Sabetha, Kansas, and can be reached by phone at 303-465-2333 or malerie@gelbvieh.org.

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,000 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.