Developed in 1995, GRAP is a matching funds advertising program for state and regional Gelbvieh Associations. GRAP matches state association advertising funds on a dollar-for-dollar basis, up to the allotted amount, doubling a state’s advertising budget and expanding the reach of the national breed promotion efforts. State associations that have never participated in the program are strongly encouraged to consider participation this upcoming fiscal year.

Applying for 2024-2025 GRAP Funds – Due July 15, 2024

All state and regional Gelbvieh associations wanting to participate in GRAP must submit an application and marketing plan to the American Gelbvieh Association by July 15, 2024, to participate in the 2024-2025 fiscal year. The application must include the amount of funds requested, plus a detailed plan of how those funds will be spent for the upcoming fiscal year. Applications that are mailed in must be postmarked by July 15, 2024 and mailed directly to the AGA office. Electronic applications may also be emailed to

Division of Funds

GRAP funds are distributed at the discretion of the American Gelbvieh Association. A request for funds does not guarantee the full amount of the request will be given. A state’s prior use of GRAP funding is taken into consideration when funds are distributed. States will be notified of their funding amount by September 15, 2024.

Reimbursement of 2023-2024 Funds

State associations must submit all reimbursement requests for the 2023-2024 fiscal year according to the deadlines posted below. The reimbursement requests should include reimbursement form, copy of advertising invoice, and a copy of the tear sheet received from the media outlet. For ads not yet run, proof of ad placement must be submitted.

Advertisement Date(s) Reimbursement Submission Deadline
October 1, 2023 – March 31, 2024 April 15, 2024
April 1. 2024 – September 30, 2024 August 1, 2024

What Type of Advertisement Does GRAP Cover?

GRAP funds may be used for advertising campaign elements such as the these examples: print ads, digital ads, TV ads, radio ads inserts, and booth space rental. Other uses may be submitted to AGA marketing staff for approval.

Advertising Message

GRAP funds can be used to promote the following: general Gelbvieh and Balancer® promotion; upcoming state sales; state sponsored field days or events.

Advertising Materials/Artwork

To receive reimbursement, all advertising materials, artwork, graphics, ads, etc., must be current and developed by the American Gelbvieh Association unless otherwise approved by AGA marketing staff. Ads used from previous years will not be eligible for reimbursement.

If you have any questions about GRAP, please do not hesitate to contact the AGA office at 303-465-2333 or email