American Gelbvieh Association Hires Brian Rogers


The American Gelbvieh Association is pleased to announce the hiring of Brian Rogers from College Station, Texas. Brian has accepted the position of central region area coordinator for the Association.

Rogers will receive his Ph. D. in Physiology of Reproduction from Texas A&M University, College Station. Additionally, he holds a Master of Science degree in Agriculture, Animal Science emphasis and a Bachelor of Science degree in Animal Science, Biology minor, both from Stephen F. Austin State University in Nacogdoches, Texas.

Outside of his strong academic background, Brian has work experience in production agriculture and assisting both seedstock and commercial beef producers. He has built his own purebred cattle operation, Rogers Cattle and Marketing in Big Sandy, Texas. He was the interim manager of the Stephen F. Austin State University Beef Center, managing 200 commercial cows. Brian has also worked for a couple of purebred cattle operations assisting in their managing and marketing decisions. Furthermore, Brian was a speaker at the Texas A&M Beef Cattle Short Course held in August 2011 at College Station.  

“Brian will be an asset in the field for the American Gelbvieh Association, marketing and promoting the Gelbvieh breed. His education coupled with his work experience made him the prime candidate for the area coordinator position. Brian is highly respected among his peers. He possesses the beef industry knowledge, production experience, and marketing ability to be able to assist seedstock and commercial producers add value and create pull through demand for their Gelbvieh genetics,” said Frank Padilla, director of breed promotion for the American Gelbvieh Association. 

As the central region area coordinator, Brian will work with Gelbvieh members and commercial producers who use Gelbvieh and Balancer® genetics. He will also handle central region advertising sales for the American Gelbvieh Association’s publications, Gelbvieh World and The Profit Picture.

“I am excited to be the new central regional area coordinator for the American Gelbvieh Association. The strengths of the Gelbvieh breed – moderate mature cow size, low birth weights, more pounds weaned per cow exposed, and carcass cutability – make Gelbvieh and Balancer bulls and females the best choice for commercial cow-calf producers. Please feel free to contact me about how I can assist you,” commented Rogers.

Rogers is currently stationed out of College Station, Texas and represents the central region of the United States. He can be reached at 936-554-1600 or

180 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply