Underwood Returns to the American Gelbvieh Association

LINCOLN, Neb. — The American Gelbvieh Association (AGA) is pleased to announce that Megan Underwood has returned to serve as the Communications Coordinator. In her role, Underwood will lead the communication efforts of the association, serve as the editor of Gelbvieh World and The Profit Picture, and assist the marketing team in developing the national advertising campaign.

Underwood currently resides in Campbellsville, Kentucky, on her family’s Hereford seedstock and row crop operation. She received her bachelor’s degree in Animal Sciences and Industry with a minor in Mass Communications and Journalism and a Professional Strategic Selling certificate from Kansas State University. She also received her master’s degree in Agricultural Education and Communication from K-State. Her thesis focused on the uses and gratifications of beef cattle breed association magazines for United States beef cattle producers.

“It’s an exciting time to raise cattle and the opportunities for Gelbvieh breeders are endless. I look forward to sharing their success stories to enhance the Gelbvieh and Balancer® message to the beef industry,” said Underwood. “The breeders and customers of Gelbvieh cattle are second to none and I am thrilled to work with them once again.”

Underwood brings a wealth of experience to the team through many internships with industry-leading beef organizations and breed associations, as well as her previous positions with the AGA and American Hereford Association. In her previous tenure with the AGA, Underwood grew the social media reach of the association and led the Gelbvieh World editorial efforts to receive the Livestock Publications Council’s James Flanagan Award for the most improved publication.

“We are excited to welcome Megan back to the AGA team. Her passion for the beef industry, outstanding communication skills, and proven track record with both our association and others make her an invaluable asset,” said AGA Executive Director, Harold Bertz. “Megan’s expertise and dedication will be instrumental as we advance the Gelbvieh and Balancer message within the beef industry.”

Underwood began her role with the AGA on May 27 and can be reached at meganu@gelbvieh.org or the AGA office at 303-465-2333.

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,100 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.

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